Words by Ella Alexander for Vogue UK.
MATTHEW WILLIAMSON is launching his first diffusion line – Muse by Matthew Williamson. The British label has created a new license with Italian company Mariella Burani Fashion Group and will unveil its new collection in February 2011.
“It will be womenswear but all will be revealed in due course – watch this space,” Williamson tells us. “It just felt right – we’ve been here for 13 years and it’s time to take the label further. We’re ready for it now.”
What will it look like?
“That’s a good question, it’s still being worked on at the moment. I’m just a workaholic – I just needed even more to do,” he laughs.
“It will carry all the essence of the Williamson woman but it’ll be for her younger sister and at a lower price point,” he says. “We’ve been around for a long time and this is the next step.”
Speaking of MatthewWilliamson, I was at Bungalow 8 last weekend and bumped into the fab Brit designer.
Ahh, gotta love the drunken photo’s at the end of the night. I look very disheveled!