Matthew Williamson’s New Line!

Words by Ella Alexander for Vogue UK.

Matthew Williamson London Fashion Week  

MATTHEW WILLIAMSON is launching his first diffusion line – Muse by Matthew Williamson. The British label has created a new license with Italian company Mariella Burani Fashion Group and will unveil its new collection in February 2011.

“It will be womenswear but all will be revealed in due course – watch this space,” Williamson tells us. “It just felt right – we’ve been here for 13 years and it’s time to take the label further. We’re ready for it now.”

What will it look like?

“That’s a good question, it’s still being worked on at the moment. I’m just a workaholic – I just needed even more to do,” he laughs.

Joseph Velosa, the label’s ceo, says the new range will sit beside Marc by Marc Jacobs and See By Chloe.

“It will carry all the essence of the Williamson woman but it’ll be for her younger sister and at a lower price point,” he says. “We’ve been around for a long time and this is the next step.”

Speaking of MatthewWilliamson, I was at Bungalow 8 last weekend and bumped into the fab Brit designer.

Ahh, gotta love the drunken photo’s at the end of the night. I look very disheveled!


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