The likes of Kim Kardashian, Lady GaGa and Justin Timberlake are “playing dead” online for Alicia Keys‘ Aids charity, Keep A Child Alive, by being photographed in coffins for World Aids Day.
Key’s Digital Death campaign sees a hoard of celebs refusing to post messages on their Twitter and Facebook accounts until $1million has been raised for the Keep A Child Alive charity.
As well as Kim, GaGa and JT ‘dying’ online, UK R&B star Jay Sean, tennis ace Serena Williams and actor Elijah Wood have also been photographed in coffins for the charity.
In her last message on Twitter, Lady G posted: “@ladygaga is dead. I will sacrifice my digital life to fight HIV/AIDS. No more tweets little monsters until we #BUYLIFE”
Speaking of the project to raise awareness on World Aids Day, Alicia Keys stated: “This is such a direct and instantly emotional way and a little sarcastic, you know, of a way to get people to pay attention.”
Meanwhile, Kim Kardashian has revealed that the picture of her in a coffin “freaked out” her family.
Speaking to Access Hollywood, the Keeping Up With The Kardashians star said: “It was a little scary to get into a coffin and I took some pictures and they didn’t know I was doing it and I sent it to them from my phone — to the whole family — and they were like, ‘What is going on!’”
Her sister Khloe recalled: “I was like, ‘Never send me anything like that again! That’s disgusting,’ She’s like, ‘It was for charity!’”