He may have starred in a film about Facebook, but Justin Timberlake is all about Myspace. The singer-turned-actor will play a “major role” in the $35 million dollar revamp of the once popular site.
the 30-year-old star has teamed up with a US advertising agency to buy Myspace from News Corp and will “lead the business strategy” for the struggling website. But the $35m (£22m) price tag is a mere percentage of the $100m (£62m) News Corp is believed to have originally wanted.
With Facebook and Twitter now dominating the market, execs believe a young popular celebrity like Justin will help reinvent the fallen social network site.
Justin expressed his joy at signing his new business venture in a statement:
“There’s a need for a place where fans can go to interact with their favourite entertainers,” the singer said.
“I’m excited to help revitalise Myspace by using its social media platform to bring artists and fans together.”
Myspace really has gone downhill in the last few years and with Facebok and Twitter doing so well, I’m not sure if even the mighty Justin Timberlake can save them. But hey, you never know. Only time will tell…