Jay-Z should change his name to Jay-$ because the man is a true businessman. The rap mogul is expanding his empire and has purchased trendy clothing line Billionaire Boys Club – which is owned byPharell Williams.
The Empire State of Mind hitmaker has obtained the licensing to manufacture and distribute the Billionaire Boys Club label via his Rocawear brand.
According to GQ.com, the hip-hop stars will work “as a tandem” to capitalise on “Jay Z’s business prowess and Pharrell’s creativity” to boost the profile of the line, which Williams established in 2005 with his designer friend Nigo.
Jay Z sold the rights to Rocawear to the Iconix Brand Group in 2007, but he remains a shareholder and is still in charge of product development, marketing and licensing.
Now that’s a very clever business move.