You may recognise the name Ruby Goe; the quirky singer has been making a name for herself on the underground scene, gaining a legion of fans. Her alternative style and experimental electro sounds have many comparing the rising star to fellow Brit singer M.I.A. With her new single ‘Badman’ out on July 16, MTV’s The Wrap Up’s Vanessa Laker caught up with Miss Goe to talk new music, the lack of creativity in today’s industry, standing out from her competition and much more…
Vanessa: Hi Ruby! Your new single ‘Badman’ is out next month. Can you tell us a bit about it?
Ruby Goe: Hey! The song is about a past relationship of mine – which I am now out of. It’s just an honest account about the breakdown of a relationship and that final moment when you decide to give up. You know when you get to the final straw and stop fighting for him and chasing him; you just give up and realise it is never going to work.
Vanessa: There’s a lot of thought and creativity in your music videos. Do you feel that these days some artists lack creativity?
Ruby Goe: Yep, I definitely do! [Laughs] but I think different artists are different artists. I mean, some people choose to use clay to create what they want, some people choose to use melodies and some people choose to just use music. I choose to use lyrics, melodies, music and visuals to express myself.
Vanessa: Do you think some artists get caught up in image and visuals instead of focusing more on the actual music itself?
Ruby Goe: Yes, totally! I think a lot of pop girls just focus on looking hot and what they’re wearing, which is an area of pop that’s in demand. People are out there buying The Saturdays’ music – not that I don’t like The Saturdays, they’re great. Every artist is different, but I think it’s good to find a balance.
You’ve got artists like Tyler, The Creator, Kanye West and Jay-Z, who are all incredibly creative, yet the focus is still primarily on their music. Then there are many artists who focus on their looks, instead of their vocals. For me personally, I like to focus on vocals, melodies and lyrics. But then again I also love visuals. Every time I write a song, I always get excited visualising creating the video. As an artist I like to focus on the whole aspect.
Vanessa: Your music is a mash up of so many different sounds. How would you describe your musical sound?
Ruby Goe: Errmm… Pop! [Laughs] I love pop music and I’m not ashamed of it. I listen to many different types of music and I think lots of artists that are coming through now are products of diversity. I listened to jazz when I first got into music, but then I got into drum and bass and hip-hop. I also like funk and early nineties’ dance as well. My musical taste is a complete mash up, you know?
TWU: We have so many new female artists coming out of the UK at the minute. How do you stand out and differ from your peers?
Ruby Goe: Well, they are all signed! [Laughs] Basically they’ve got cash in the bank. Lianne La Havas is brilliant. I know her – she’s a really lovely girl. I think my stuff is slightly more eclectic than hers and much more aggressive, but I love what she’s doing and her career is definitely on the up. Rita Ora is very pop; she’s in the kind of situation where I’m sure she’d want to have more control over her music. I think that control is something I’d never give up myself. Being independent, I support myself – which isn’t always easy – but it gives me creative freedom and full control over my music. However, we’re all different and there’s room for all of us. I hate the assumption that just because you’re a female, there’s only room for one. Personally, I think all of us, united, should hate that assumption instead of each other.
Vanessa: You’ve been compared to the likes of M.I.A and Santigold – two incredible artists. What’s your take on those comparisons?
Ruby Goe: I love M.I.A and I love Santigold. They’re both amazing artists and I really do respect what they stand for. I think because I am a female who has dark skin and I’m doing something different, comparisons are made, which is really sad. They’re both brilliant! They’re amazing writers, they’re unique, they stand out and they are really strong women. So I love that comparison, it’s a huge compliment.
Vanessa: Growing up, which musicians inspired you?
Ruby Goe: Prince. He’s such an amazing performer and the fact he’s written so many amazing songs is incredible. I love Nina Simone and Whitney Houston too. Of course, I love MJ and Salt and Pepper too. The list could go on and on…
Vanessa: I hear you’re a jewellery designer as well?
Ruby Goe: Knuckle dusters, yeah! My jewellery line is called ‘By Rogue’ – which is an anagram of my stage name. I just started off designing pieces for myself and friends and then someone suggested I take it to the next level. Now ‘By Rogue’ is stocked in Selfridges and a number of other outlets; we’re about to re-launch our website, so it’s all pretty exciting.
Vanessa: And what does the rest of 2012 hold for Ruby Goe?
Ruby Goe: Many more songs. The second single from my EP will be out in August or September; so expect lots more music. The new EP should be out in September.
Keep up to date with Ruby by following her on Twitter.
Words: Vanessa Laker (@VanessaLaker)